India is well known for its a rich history, especially in terms of textile, creative crafts and great artisans.
Also, the new era of sustainable fashion in India is also taking its roots. The time is supporting the creative entrepreneurs who are embracing sustainable and ethical fashion. Which is good for people, planet and profit.
Furthermore, Sustainably made clothes follow a lot of ethics into the production and also not only give importance to the fabrics but the process and the weavers are involved too.
I know there are more and more good brands will be introduced in future. Though for now, here are some best affordable sustainable fashion brands in India that you can give a try.
Doodlage
Doodlage upcycles the factory waste and also recycle post-consumer waste and convert the waste into paper and accessories.
All of this is done with the help of the full community of artisans who work in ethical production units around the country.
The fashion brand is co-founded by Kirti Tula with the purpose of promoting sustainable fashion in India. Also the brand promotes ethical practices in fashion.
Also if it comes to designs, the comforts, ethnicity and elegance are perfectly blended to together to create a good piece for ladies.
FabIndia
Fabindia is India’s private platform for a product that is made from traditional techniques, skills, hand-based products.
This is one of the good efforts to promote craftsmanship, legal labour and sustainability in India. Though ladies, you are going to get very good designs of Kurtis and stuff at the shop.
I guess FabIndia has shown the true image of Indian actors in their designs.
The Jodi Life
JODI is an Indian based sustainable brand co-founded by Gauri Verma and Karuna Laungani.
A good blend of craft, culture, fashion.
The design and process reflect a new lease of life to local craft techniques. Also, the good part is the fibres are 100% natural Indian textiles and combine this with the artisanal process of HAND-BLOCK PRINTING.
Every piece of cloth is subtle, beautiful and unique.
Also, colourful prints make it more charming.
The design of capsule collections to bring to you unique products, with a strong emphasis on prints.
Each collection brings you a new splash of colour and print story. Means is one of the fashion brands I would definitely give a try.
Nicobar
Okay, one of the Indian slow fashion brand. I would look after to purchase.
Nicobar is creating a modern Indian way of living, dressing, and looking at the world.
Cofounder Simran and Raul has added another lifestyle brand but with extraordinary twists.
Very international in appeal yet have the essence of India. I personally love the designs they are so simple, profession as well casual, and the colours are so earthy.
If I would be rating like a film critic, then this would deserve one extra star because of its style and charm in designs and comfort.
Okhai
Okhai offers handcrafted apparel and lifestyle products created by rural artisans from across India.
And their collection is awesome!
The talent and skill of artisans are reflected in the craft of exquisite designs in styles that are unique to their culture and heritage.
Okhai products offer contemporary designs, all reasonably priced. And by reasonable, I really mean it. Probably this is one of the most affordable pieces of sustainable fashion cloth I have found yet.
Okhai Handicrafts constitutes ladies’ wear, men’s wear, home décor products and accessories. The products generally use mirror work, patchwork and embroidery created as a vibrant expression of the rural way of life, their rituals and culture.
Postfold
Postfold create products ethically and at honest prices.
Apparels that make you look and feel good.
Good one!
The fabric quality isn’t the only thing that makes Postfold pieces last. Products are carefully designed to keep up with your lifestyle and to last for seasons to come. The fits are comfortable, and the minimal silhouettes make their presence known.
Clothes are comfortable that you can wear from day hustle to night shifts. You literally can take your outfits or shirts from desk to dinner.
As a millennial, we require outfits that are a blend of class and function. And you get this one Postfold.
Ka-Sha
At Ka-Sha we focus on clothing as a form of story-telling inspired by the traveller, the seeker, the wanderer, the multiple roles within each of us.
Though there deep relation in designs, storytelling and root culture of India. Probably not everyone understands.
label inspired by the indigenous ideology of reusing, repurposing & self-sustenance. Though Innovation is at heights.
So here are some best affordable sustainable fashion brands in India according to me. Let me know what’s your favourite. If you don’t find in the list please comment below
Predication! How the online fashion industry looks like post-covid-19?
Meiraas is a pioneer in practising true sustainability in Chikankari. There is no brand that is following the sustainability ethics practised by Meiraas, especially in Chikankari. You should check it out too.