As the COVID-19 crisis has shown, sustainability is an urgent issue. Which closely aligns with questions of justice and equality for women, blacks, indigenous, and people of color, and the environment.
I remember my old conversations with friends about fashion trend, clothes, purchasing new collection. Where we just discusses about good styling, colour, designers, brands and budget of the cloth.
But over the years this conversation had taken a Topsy turvy. Now the choice starts with a big question. Do I really need it ? and if so is it a good investment? Or just a matter of new fashion trend that comes and go.
What is the brand value I am buying from or does it really fit into my budget?
Indeed looking good, adorning yourself with creative threads is something you all desire. But we have to see on what cost you are buying it.
What is Your Definition
“I understand sustainability as the interrelationship between society, individuals and business, the economy, and the environment. Issues of justice, fairness, being Concious, equality are key to what sustainability means. So, whether we’re talking about environmental justice and the fashion industry’s impact on our planet, or workers’ rights and the impact on families’ abilities to support themselves. Things should be sustainable and provide more value than the cost.
In recent years I analysed that, sustainability in fashion is a critical issue . Given how the industry can have damaging impacts on the environment, on workers’ rights, and on animal welfare.
It is also a feminist issue. You might be surprised with the fact, but it’s estimated around 80 percent of the world’s garment workers are women aged between 18 and 40
Though businesses play an important role in driving change. So I hope that fashion companies can use their power to help create a sustainable and equal society for people of all genders.
After all it’s a matter of work and creatviy you put in.
Companies are in Danger
COVID-19 has had a huge impact on the demand and consumption for clothing and it concerns me that many companies are not acting responsibly towards factories and workers in these challenging times, with many canceling orders or demanding price reductions for clothes that are already being made. It’s important that companies will honor their commitments more than ever.
This is one of the most understanding times for the brands, small business and even include bigger business. But this the real time to show the creativity and patience.
A Voice Against Racism
Fashionistas even rushed to show their cohesion with the Black lives matter movement, but we need to ensure that this is not rhetoric and that the industry gets its house in order about representation and inclusion.
There are still huge issues with employment discrimination, issues with how black talent is represented in leadership and creative roles. How black people are depicted in marketing materials and the fashion media, and so on.
Though the topic become hotter after the death of George Floyd. But racism its something that can’t be a part of sustainable society, business.
Be More Conscious
Learning about yourself, who you are, and what you wear enables you to be a smarter buyer. Tailoring, modifying, and being creative with clothes gives them a longer life, more meaning, and personality.
We height came across with million of pictures dresses in glamorous, vintage, ethnic kind of dresses.
But the best-dressed people I know have figured out their formula and know they tend to wear a few favorite things over and over again. Invest in those and don’t buy fashion you’ll throw away. Never buy anything unless you are going to wear it with your heart. And you mean it.
Sustainability is not just a fashion trend but future.